Crew Interests

Retail Case: Why OOS really matters to you? Here it is.

Driving distribution of a new product launch or extending the distribution of well-established products are important to grow a business. But, without good distribution and stock control, out of stock (OOS) issues can cost you more than you think – here are some surprising results from a recent nationwide IMF audit in Taiwan. (Nationwide Infant […] read more...

Retail Case: Leveraging Pricing Opportunities Across Channels

Pricing of whisky across channels is more diversified than you might think. Do you really know? Setting a right price is key to getting your product moving fast. Here are some surprising results from a recent nationwide scotch whisky audit in Hong Kong. (Nationwide Scotch Whisky Audit in Hong Kong for all brands, 50 stores: […] read more...

Retail Case: Leveraging Distribution Opportunities Across Channels

Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] read more...

The Great Supermarket Cover Up: Naked vegetables choking in plastic

Growing public disapproval of one-time-use plastics and consumer willingness to shop elsewhere may force supermarkets, vendors and brands to reconsider the practice of packaging fresh fruit and produce in multiple layers of unnecessary plastics and wrapping. Red Ocean Solutions sent 161 members of its SmartRocket community, a trained mobile workforce assigned to retail auditing, into […] read more...

Retail Case: How are your Halloween promotions really doing?

Using the latest retail audit technologies, it’s possible to get a complete picture of your in store promotion from any location within hours – here are a few interesting results from a recent nationwide audit in Hong Kong. (Nationwide Halloween Snacks In Store Promotion Audit in Hong Kong, covering 272 chain supermarkets (Wellcome, ParknShop) + […] read more...