Crew Interests

Digital Zombie: Hong Kong has more digital zombies than Taiwan

“Digital Zombie” is a new term that is developed in recent years due to the popularity and development of smartphone. According to the definition from Wikipedia, “Digital Zombie” means a person using digital technology and/or social media to a point that they become fixated only in that faux reality. They have difficulty looking people in […] read more...

SmartRocket agents suggest to stay at home to keep cool in summer

Is it just us, or does each summer seem to get hotter and hotter? Due to global warming in recent years, summer seems to be hotter and start much earlier every year.. Both Hong Kong and Taiwan have suffered from the heat recently: Record-breaking heatwave hits Hong Kong for continuously 300 hours in May 2018. […] read more...

Brazil favourites to win World Cup say SmartRocket experts!

The 21st FIFA World Cup kicks off today in Russia and five-time winners, Brazil, are favourite to win according to a snap poll of hundreds of SmartRocket community members in Hong Kong and Taiwan. Taiwan (40%) and Hong Kong (32%) respondents agreed that Brazil looked too good with 39% of the women of both countries […] read more...

Deskfast Day: Breakfast at home is the best

Have you ever imagined having the breakfast scenes in movie? Wake up after a full night sleep, have a cup of coffee/tea and a simple breakfast at home before work? Well, our findings show that you are not alone on this path! ”Deskfast” is the combination of desk + breakfast and so it literally means […] read more...

Keyboard Warriors Do Battle in the Digital Marketplace

Have you ever complained to the staff in stores/ restaurants because you are unsatisfied with the service/ product? How about if we change the setting from a brick-and-mortal store to online shopping website? If you got a pair of pants that are different from your order or any unfair incident, would you contact the seller […] read more...

The Million Dollar SmartRocket Community

SmartRocket was launched in Hong Kong by Red Ocean Solutions in 2015 with the aim of helping our clients improve their in-store execution and of helping Hong Kongers take home some extra cash. Two years later, thanks to the community of literally thousands of SmartRocket crew, we are providing visibility and uncovering opportunities for global […] read more...

Retail Case: Why OOS really matters to you? Here it is.

Driving distribution of a new product launch or extending the distribution of well-established products are important to grow a business. But, without good distribution and stock control, out of stock (OOS) issues can cost you more than you think – here are some surprising results from a recent nationwide IMF audit in Taiwan. (Nationwide Infant […] read more...

Retail Case: Leveraging Pricing Opportunities Across Channels

Pricing of whisky across channels is more diversified than you might think. Do you really know? Setting a right price is key to getting your product moving fast. Here are some surprising results from a recent nationwide scotch whisky audit in Hong Kong. (Nationwide Scotch Whisky Audit in Hong Kong for all brands, 50 stores: […] read more...

Retail Case: Leveraging Distribution Opportunities Across Channels

Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] read more...