{"id":676,"date":"2021-02-09T07:10:46","date_gmt":"2021-02-09T07:10:46","guid":{"rendered":"http:\/\/www.smart-rocket.com\/hk-zht\/blog\/can-you-better-manage-pricing-in-open-general-trade-stores-3\/"},"modified":"2021-02-09T07:20:57","modified_gmt":"2021-02-09T07:20:57","slug":"can-you-better-manage-pricing-in-open-general-trade-stores-3","status":"publish","type":"post","link":"https:\/\/www.smart-rocket.com\/hk-zht\/blog\/can-you-better-manage-pricing-in-open-general-trade-stores-3\/","title":{"rendered":"Can you better manage pricing in Open\/ General Trade stores?"},"content":{"rendered":"<p>Understanding how your products are priced in General\/ Open Trade locations is not always easy &#8211; there is often wide variation in prices across individual stores, prices may not be marked and getting reliable, verifiable data from these stores may be a challenge in itself.<\/p>\n<p>None the less, GT\/OT location pricing audits provide valuable insight into current sales performance and actions you may consider to better achieve your pricing, brand and sales objectives.<\/p>\n<h2 style=\"text-align: center;\">Are prices actually marked?<\/h2>\n<p>The extend to which pricing is marked varies by channel, category and individual store. Even in stores with no price tags, it is often still possible to collect data for a small number of SKUs via asking.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-664 aligncenter\" src=\"http:\/\/www.smart-rocket.com\/hk-zht\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-1-475x257.jpg\" alt=\"\" width=\"597\" height=\"323\" srcset=\"https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-1-475x257.jpg 475w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-1-768x416.jpg 768w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-1-1024x555.jpg 1024w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-1.jpg 1180w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<h2 style=\"text-align: center;\">Aggregation of store level data provides a useful picture of price range and competitive context<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-666 aligncenter\" src=\"http:\/\/www.smart-rocket.com\/hk-zht\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-2-475x278.jpg\" alt=\"\" width=\"599\" height=\"351\" srcset=\"https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-2-475x278.jpg 475w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-2-768x449.jpg 768w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-2-1024x599.jpg 1024w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-2.jpg 1185w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<h2 style=\"text-align: center;\">Store level imagery offers additional insight&#8230;<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-668\" src=\"http:\/\/www.smart-rocket.com\/hk-zht\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-3-475x202.jpg\" alt=\"\" width=\"595\" height=\"253\" srcset=\"https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-3-475x202.jpg 475w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-3-768x327.jpg 768w, https:\/\/www.smart-rocket.com\/hk-zht\/wp-content\/uploads\/sites\/3\/2021\/02\/image-3.jpg 894w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Do you need help understanding pricing in General Trade\/ Open Trade or other hard to access channels (On Premise, Emerging, etc)? Need to benchmark and track performance of specific stores and locations? <strong>Or maybe just a second opinion?<\/strong> We provide comprehensive location specific audit services, 100% supporting audio &amp; imagery and online, real time dashboard delivery of information that can help improve your sales performance. CONTACT Red Ocean Solutions <strong>for more information.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding how your products are priced in General\/ Open  [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/posts\/676"}],"collection":[{"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":3,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":679,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/posts\/676\/revisions\/679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/media\/668"}],"wp:attachment":[{"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smart-rocket.com\/hk-zht\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}