A recent study conducted by Smartrocket team among 800 retailers concerning criteria’s of choosing a reliable partner shows that more than 80% are in favour of delivering products on time by suppliers to avoid OOS and customer insatisfaction; followed by providing them with a good margin and delivering quality products. in order to deliver quality products on time, with the right price, suppliers and brands alike should maintain a real time monitoring performance of their brands within the store to create a dynamic interaction with consumers and hence leveraging brand visibility.
Those criteria are fundamental and crucial to build a strong relationship between suppliers and clients. The retailers plays a fundamental role in enhancing brand awareness and accessibility, thus brands and suppliers should take in consideration that partnership is fundamental for any Brand building programs. #fmcg# #branding #customerexperience #retail #customers #brandvisibility