Are brand recommendation & store environment helping (or hurting) sales?
Understanding what a customer experiences while they are in store can provide valuable insights into current sales performance and how this might be improved. Mystery Shopping provides an effective tool for benchmarking and tracking recommendation levels for your brands and how well particular locations deliver against customer expectations. Brand versus Store focused mystery shopping 100% audio recording & supporting imagery […]
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How fast do channel and category universes change over time?
We track universe size and category penetration for various channels including general/ open trade drug stores. We check if certain categories continue to exist as stores close and new stores open. The following data is from past 12 months reading in Hong Kong and a particular CPG category affected by local market conditions (COVID, etc). Here’s what we found; One […]
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